The LEPR Agency is a purpose driven, black owned, national public relations and marketing firm that does the real work to help change the world. Founded by award-winning corporate communications executive LaToya Evans, The LEPR Agency team are public relations experts skilled in a variety of industries.
LaToya is a strategic communications executive who has served as a senior crisis communications strategist and spokesperson for some of the world’s most notable brands including Walmart, Bank of America, IBM, Philips, and Compass Group. Evans owns LEPR, a boutique public relations firm where she leads media and marketing initiatives for high-profile businesses, politicians and professional athletes.
OUR CLIENTS ARE FEATURED IN
As a technology giant, Twitter has worked hard to lead the industry on diversity and inclusion. In the fall of 2021, the LEPR Agency began a multi-year contract with the company to provide public relations, crisis communications, internal communications and strategic counsel support for the company and each of its minority executives including the Chief Design Officer, the Chief Human Resources Officer, the Vice President of Inclusion and also the Chief Marketing Officer. Through this engagement, the LEPR Agency has managed national and international large-scale media through the changing of Twitter’s CEO from founder Jack Dorsey, reorganization, the announcement of a new CEO and the promotions of various minority leaders gaining C-suite roles. LEPR is also leading national announcements on major reorganizations and promotions of people of color.
Coca Cola’s Sprite ‘Live from the Label’ Concert Series
In the summer of 2021, when Coca Cola Bottling Company’s Sprite wanted to reach national and local journalists throughout Atlanta for their upcoming virtual concert series with artists Latto and Saweetie, they enlisted the help of the LEPR Agency to reach the masses! The team organized 20 individual product drops of the new Sprite bottles featuring QR Codes with the concert ticket labels to publications including Essence, the Atlanta Journal Constitution, the Source, Bossip, Big Tigger and the Atlanta Business Chronicle while producing nationwide coverage on the upcoming concert series.
Fifth Third Bank
For the executives of Fifth Third Bank, getting their message out about their corporate social responsibility initiatives is important.
In the fall of 2021, they enlisted the services of the LEPR Agency to create story lines and messaging for each executive. Following, we created editorial calendars for each executive for their individual LinkedIn and brand pages while also supporting public relations initiatives. Overall, we’ve been able to grow their brand awareness and LinkedIn presence through our engagement.