Strategic, Purpose-driven Public Relations and Crisis Communications
George Floyd Memorial Foundation
Released on what would have been Mr. George Floyd’s 47th birthday, LEPR launched an international media campaign including an ad that included sister Bridgett Floyd as the Biden campaign ramped up its effort to energize Black voters.The piece aired nationally on television, digital platforms and radio, while media coverage included Good Morning America, the New York Times and various others.
Following the death of George Floyd, Ancestry.com made a year-long commitment to helping the Black community discover their family history.
As Ancestry.com released new records that gave perspective on slavery and other pertinent documents, they enlisted the help of the LEPR Agency in a strategic advisory capacity and also media relations standpoint to help tell the story to minority and general market media.
The result was stories across national publications including Forbes, People Magazine, Fox Soul, Oprah Daily and several high-profile local interviews in key demographic markets for spokespersons including Elaine Welteroth and genealogist Nicka Smith.
The LEPR Agency is a purpose-driven, international public relations and marketing firm that does the real work to help change the world. Founded by award-winning corporate communications executive LaToya Evans, the LEPR Agency is a team of experienced, public relations experts who work across all industries.
We are a firm that aims to work with organizations, people, and corporations who want to change the world.
LaToya is a strategic communications executive who has served as a senior crisis communications strategist and spokesperson for some of the world’s most notable brands including Walmart, Bank of America, IBM, Philips, and Compass Group. Evans owns LEPR, a boutique public relations firm where she leads media and marketing initiatives for high-profile businesses, politicians and professional athletes.
OUR CLIENTS ARE FEATURED IN
After the European company Dentsply Sirona – the largest manufacturer of dental supplies in the world – moved its headquarters to Charlotte, it desired to be more engrained in the local community and raise its profile.
Knowing that Charlotte is a challenging media market, Edelman Germany entrusted the LEPR Agency to create a hyperlocal public relations strategy that aligned with the CEO’s objective of giving a major donation to a notable Historically Black College or University. The LEPR Agency broke through a negative media cycle following the company’s canceled $3.9 million incentive agreement with the state of North Carolina, creating positive news coverage across three cities in business journals, newspapers and television. The team utilized board members, the CEO and Chief Human Resources Officer as spokespersons for the company to tout business growth and community engagement.
LuLu's Maryland-Style Chicken & Seafood Restaurant
Together, their family had set the foundation for a restaurant empire in less than eight months. Lulu’s Maryland Style Chicken and Seafood is one of Charlotte’s brightest success stories of 2020: With lines out the door day and night, the Black-owned and Black-operated restaurant that cleared two commas in revenue in year one is set to open its second location in year two.