George Floyd Memorial Foundation
Released on what would have been Mr. George Floyd’s 47th birthday, LEPR launched an international media campaign including an ad that included sister Bridgett Floyd as the Biden campaign ramped up its effort to energize Black voters.The piece aired nationally on television, digital platforms and radio, while media coverage included Good Morning America, the New York Times and various others.
Following the death of George Floyd, Ancestry.com made a year-long commitment to helping the Black community discover their family history.
As Ancestry.com released new records that gave perspective on slavery and other pertinent documents, they enlisted the help of the LEPR Agency in a strategic advisory capacity and also media relations standpoint to help tell the story to minority and general market media.
The result was stories across national publications including Forbes, People Magazine, Fox Soul, Oprah Daily and several high-profile local interviews in key demographic markets for spokespersons including Elaine Welteroth and genealogist Nicka Smith.